It has been a crazy week around here. Between the kids getting sick, making new products, photo shoots, listings and fulfilling orders, I was left with no time to attend to this blog…but here I am, now that things are back to normal.
One of the things that I worked on this past week was coming up with a small item that I could include with all my orders. This item is meant to function as a token of customer appreciation, and also as a marketing tool that will remind my customers of Blueberry Junkie. The criteria for the item was simple: easy to make, extremely affordable and lightweight as to not increase the package shipping costs.
Being a shop that is targeting babies and young kids, my original idea consisted of including pacifier holders. They are quick to make, and wouldn’t break my marketing budget. However, after a couple of my orders came through for hats in teenage sizes or for older kids, I realized those pacifier holders wouldn’t do. Plus, I figured including a little something for the person who is actually buying my product wouldn’t hurt. So, I ended favoring small felt and fabric bookmarks. On one side they have a small piece of fabric stitched onto felt, and on the other side it has a Blueberry Junkie tag that includes my web address. Take a look:
Another thing that I paid attention to this week was packaging. I designed thank you labels, address labels and mailing labels to start creating cohesiveness in the way my items are packaged for shipping. Since I don’t have breakables, I try to ship my items in envelopes. This results in more affordable shipping charges for my customers. So, what I have been doing, is carefully wrapping my products in a couple of layers of white tissue paper, then I use an orange strip of tissue paper and add a “Thank You” label on top. I then insert the whole thing into a clear cello bag.
Then, this package goes into an envelope that has a Blueberry Junkie address label and a mailing label. Voila! Ready to be sent on its way (well, except for the stamps).
What kind of packaging do you use for your handmade products? Do you include freebies or discount codes to encourage your customers to return?